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Smarter Lunchroom

Added Apr 06, 2017 •

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This is a really interesting clip on how we often choose foods based on product placement and how to get past that

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The Mastermind behind the cafeteria redesign on Cornell University professors David just and Brian wants it I want now powder going to basically trick teens into eating right so what are we doing here first used to have the option of picking something up at least get to reach over in the white milk to want to pick up right flavored sugar to beverage  Step 2 they took the pizza which was the first thing in the lunch line in moved it towards the back and the veggies and the healthy bean burrito moved right to the front step 3 they renamed the healthy food we find it changing something the smallest calling these mixed vegetables California blend with a big bed Cheetos increase sales by 27% step four they move the fruit from a plastic tub into a pretty fruit bowl finally they took the cookies and put them Just Out Of Reach they're going to have to ask one of the Food Service workers to help pick it up we think that's enough of a keep some percentage of kids who sang whatever I have enriched  the professor's rolled up their sleeves made their changes in now it's lunch the sandwich I think orange juice so Samantha this time you didn't get the cookie and you got a piece of fruit instead you get the fruit this time what do you think this is an unbelievable success fruit increase by a hundred and 2% should we would put in an ice bowl  the sweet drinks also harder to get to and Jane Marcy Richie and Levante fell right into our trap last time they grab Gatorade Snapple and Arizona but this time but the water was just in front of scrap it sales of sugary drinks plunged by 17% while purchase easy to reach milk Sword 46% whatever was easiest to reach I was good enough for them and that was enough to get him to change  another the big bad bean burrito sold out for the first time ever the professor say on average students plates this time around contained about 18% fewer calories and they made healthier

Uploaded by Randall Fenderson.

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Smarter Lunchroom

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